Content | Communication | Culture

We do three things

JW Squared is the home of consultants Jane Wilson and Joanna Wells. We work as strategic advisers on short-term projects, as longer term external partners to your business or within your organisation as part of your leadership team. We work with clients individually or in partnership to meet your communication and content strategy needs.



Our three step project approach

1. Collate

We gather intelligence and information from inside and outside your organisation, focusing on the priority areas that will impact your reputation, strategy and growth.

2. Curate

We turn information into the key insights which become the cornerstone of your communication and content strategy.

3. Create

We create change making communication and content strategies and help you build the teams and culture to succeed.

We work with clients at three key moments


From first steps to first round funding, we help founders tell their story, build a brand and reach the people that matter.


When it’s time to take the next big step, we make sure clients have the tools, resources, communication strategy and content to succeed.


Change is the new normal. We help employer organisations of all sizes prepare for and respond to new opportunities and challenges with agility and a digital mindset.

Who we work with

“JW Squared provide the kind of nuanced advice, experience-led insight and practical support that every business deserves. As a sounding board they’re invaluable and as experts in their field, they’ve offered crucial insights into our communications strategy.”

David Sherman, CMO Turtle Pack

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Reflections from a year of COVID comms

As the UK marks a year since the first lockdown, we asked marketing and communication leaders to reflect on what they learned from the last 12 months. 

Contact us

07891 475 935

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